Goat emphasises the importance of the data they collect. Although they are London based, Socially Powerful is happy to take clients worldwide. Micro-influencers have all the best elements; higher engagement rates and specific niche audiences who are connected to them. We are specialists in data-driven performance marketing and guarantee results on every campaign. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. They both had a passion for youth culture. They are the ones sending free product to Instagram influencers/small blogs. Perhaps in keeping with the young nature of the industry, quite a few of the agencies stress their youth. So, go ahead and do it for the gram whilst securing the bag! Using key data they narrow down potential influencers to the most relevant. As we’ve seen there are a lot of benefits with using micro-influencers. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. Find Your Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3 3EB. While influencers with millions of followers, sometimes called macro-influencers, have large audiences, they may lack the engagement rates of micro-influencers In fact, data suggests that when it comes to influencers, bigger isn't always better. They aim to produce content that is beneficial to brands, entertaining for audiences and unique every time. There are many influential Brits operating blogs, vlogs, and high-powered social media accounts across the full spectrum of social media channels. For example, they could amplify using a Twitter account like @ThatsSarcasm. The Chromo-Influencers delivered DRÂRE a return of investment of 920%. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. While working with and managing 20-30 micro-influencers on a marketing campaign might be a lot of work for any company, the payoff is worth it for engaging content that achieves wide reach. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? Looking for an Agency to Run the Best Influencer Campaign? Autotrader; BLACK+DECKER; … PMYB have developed what they call Chromo-Factors. This was the world's first tech-driven A&R tool. They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. 18 DIY bloggers rose to the challenge over the course of several weeks to makeover their patios. While it can be easy to want to accept every partnership you get, always choose quality over quantity. Social Wage provides promotional tasks from brands personalised for each social media influencer. It grew out of London’s Urban Nerds crew who promoted quality underground parties. Not exactly. As one of the top micro-influencers, she also does good with her Instagram, promoting her work with MADD to her more than 25,000 followers. At Influencer Matchmaker we work with micro-influencers who can provide a great boost for your brand. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. They provide a range of services including: In keeping with their origins, Urban Nerds Collective has a firm focus on promoting talented youth and amplifying youth culture. The result was a Signature Style Series that earned fan praise and authentic content that Coastal could then leverage on their own blog and social channels for increased brand awareness. They could create a tightly-focused Chromo-Influencer campaign. Disrupt describes themselves as an agile youth marketing agency in London who reaches over 100 million millennials each month. @lesleymarie1213 With an impressive engagement rate of 17.21% Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. I’ve made the mistake of accepting too many sponsored posts at once and, despite them being brands I genuinely loved, it was overwhelming and felt like I wasn’t being paid enough for my time. Big brands that are working with micro-influencers are achieving stellar results, leveraging the genuine content that small-time social media stars are already sharing with their followers. PMYB considers its key point of difference to be the Chromo-Influencers they work with. The campaign resulted in a reach of 7 million and 200,000 views. Small brands realize that partnering with micro-influencers is the best way to increase brand awareness and boost sales without spending a fortune on marketing. The bloggers also offered a collective giveaway for a chance to win product of their own. In this post, we explained how to work with micro-influencers, discussed the benefits of this marketing format, and showed you seven tips to use while working with mini-celebrities. James Benn Art director and micro-influencer James Benn uses beautiful photos to give his 1,500 followers an insider’s view of London and the UK. 13 bloggers accepted the invitations and got to experience the brand firsthand with touring the headquarters and warehouse, as well as participating in a professional photo shoot where stylists put together wardrobes for each blogger to model, such as the example below: In addition to profiling their Tastemakers on the company blog, Stitch Fix shared their photo shoot images throughout the year to re-engage with fans. Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. Share in the comments below or on Twitter @GroupHigh. They were a team of youth promoting youth activities. This depends on the demographic of their audience, how well that demographic aligns with the company’s target market and how much the audience engages with their content (e.g. They could instead offer social amplification through targeted social media accounts. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . They currently operate campaigns covering, North and South America, Australia, Southern Asia, North Africa, various European countries, as well as their UK home base. They provide a single access point for brands to communicate with influencers who can spread brand messages. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Instrumental was looking for some way of finding promising demos on social media before they simply sunk from view. They built up a #AlizeArmy influencer network of more than 100 artists, creatives, influencers and publishers. They believe passion to be their heart. Stitch Fix, the personalized fashion brand that offers curated outfits shipped to your door, invited micro-influencers from all over the country to attend the Stitch Fix Tastemakers 2-day event in San Francisco. This is because mid-tier influencers are dedicated to building active and engaged communities of followers who value their voice and trust their judgements on brands and products. When an influencer agrees to take part, Goat sets up the campaign. They see their service as a five-step process: Kairos works with clients across a range of sectors, including eSports, lifestyle and travel, mobile and gaming, food and drink, sports, and fashion and beauty. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. Brands operating in the UK have no shortage of choice when it comes to finding an influencer agency to meet their needs, make the process of working with influencers easy and make a perfect match for the brands and their clientele. This is often smaller brands that can’t pay influencers. This ensures that they can meet the needs of every potential client, no matter their budget, location or niche. Better Engagement They also arranged product placement in music videos. They also put a large emphasis on creating social content – production, short-form, long-form, GIFs, and graphics. They then rank these influencers and speak with each one in order of preference. One of their recent campaigns was for Alize. No matter the size of your brand, cost always comes into play when choosing which influencer you want to work … They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. They consider themselves a completely neutral influencer agency. Hope you’re doing well , You may use these HTML tags and attributes:
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, (Free Download!) They talk in pounds and pence and remember to put the “u” in colour. Thanks to the collective involvement of these bloggers, Ginny’s campaign had enormous fan participation that continued even after the challenge was over. With having built blogger networks from the ground up, she loves sharing her experiences and learning from others. Comcast Small Business; Hewlett Packard; Samsung; SanDisk; Virtual PBX; Miscellaneous Brands Looking for Influencers. They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx. Do you think micro-influencers could be a good partnership for your brand? through “likes” or comments). Kairos Media is an award-winning creative Influencer Marketing agency. They combine content creation, influencer marketing and media planning. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. They love telling stories and collaborating with leading content creators to generate audience engagements. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. Socially Powerful works to connect brands with leading social influencers in a range of verticals. Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. Get matched to 3 Leading Agencies for Your Next Campaign. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. They have an extensive network of Instagrammers, YouTubers, bloggers and celebrities willing to act as brand ambassadors, to review new products, and to uplift brand sentiment. They know that follower numbers are not everything. They believe that the best and most effective influencers are those who receive high Chromo-Factor scores. They have a network of 9,500 influencers in 46 countries across more than thirty industries. Campaign success measurement needs to be focused on how well the selected influencers succeed in helping the brand meet its objectives. To learn about how to be one of the influencers … Award-winning, integrated Social Marketing Agency in London. Often times, you can see influencers working with them who have less than 10K followers. The Shutterfly reposting is an excellent viral technique that I will try to recreate with my business blog Thank You, Just stumbled on this post, Jessica! There are roughly two types of influencers–macro and micro. So nice to see you! List of Top Beauty Influencers, Influencer Spotlight! 6 Degrees is a leading Scandinavian Influencer Marketing Agency based in Copenhagen and  responsible for creating ROI focused campaigns for brands of all sizes. Now to the top YouTube influencers in the UK. Enter the Micro-Influencer. There are a surprisingly large number of influencer agencies in the UK. A LOT cheaper. One of which is identifying what level of influence is best. Jessica has a passion for influencer marketing and building brand advocates. Earning brands attention through content, social media and influencer marketing. They know that these influencers will understand the market. Brands need help with creating and establishing these authentic consumer connections, and that’s where micro-influencers come in. They also understand that as important as engagement is to any campaign, many brands have other campaign goals they want to meet. How to find micro-influencers for your brand. The finished reveals were later featured on the company blog where fans could shop the look. British brands wishing to work with a local influencer agency have a range of possible options. We know Sigma’s program from the very beginning. Landing brand partnerships are great ways for influencers and creators to monetize their influence. To date, they have worked on over 1,200 campaigns and used 30,000 influencers. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. How We Work with Micro Influencers . They collaborate with 9,500 global influencers to help deliver an uplift in sales for their clients. Obviously, they try to match brands with influencers in the same niche. You too can embrace this trend to grow the popularity of your brand. Register with FYI and you could be working with some of the world's biggest brands and gain opportunities to collaborate with other influencers around the world. As said by Lindsay Bell, “the fewer the followers, the more real the engagement is, and the more valuable that audience becomes to a brand.”. To secure a collaboration that works for you, contact the team on 0203 9580 427 or email contact@influencermatchmaker.co.uk . All you have to do is learn how to pitch to brands as a micro-influencer. He discovered his accounts could benefit if he purchased sponsored posts from other football social media influencers with strong followings. They provide talent management and even provide workshops for influencers so they can learn from the masters. Urban Nerds Collective has a somewhat unusual background for an influencer marketing agency. The team has had a key role in pioneering early branded content for the UK urban scene. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. In 2016, Instrumental widened the capabilities of its digital scouting platform, to find non-musical talent online. Local fashion gurus, like Charmaine Daudu seen above, were invited to create signature looks with using Coastal product and asked to show fans how to recreate their looks. Socially Powerful provides a full array of analytics to help businesses gauge the success of their influencer campaigns. Socially Powerful makes recommendations to brands about who they believe will be the most suitable influencers for a particular campaign. They are also a creative agency and provide credible, engaging, original content tailor-made for influencers to use with their audiences. A micro-influencer is someone who doesn’t have a huge audience but the people that do follow them are rabid fans. They offer a range of influencer marketing services, including influencer identification, relationship management, campaign management, campaign measurement, and campaign reporting. Of course, they also work with influencers to help them grow their profile. PMYB aims to target and find the most suitable influencer to spread your brand’s message. 6Degrees is a boutique influencer marketing agency based in Copenhagen, Denmark, with satellite offices in London and New York. In addition, fans could enter to win a contest where winners were outfitted with kitchen appliances of their own. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. This gave them the opportunity to further find youth stars and promote their cultural influence. Kairos prides itself in being entirely driven by data. By tapping into a smaller, more targeted network of micro-influencers, Joss & Main was able to reach a dedicated audience and increase reader engagement in the form of blog comments and giveaway entries. So nice to see them on this list of happy brands. We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers.. The main types of brands that Instrumental work with are: There are many talented influencer agencies in the UK. When you work with an influencer agency you know that your efforts will not be wasted. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat. In contrast, on Instagram 84 percent of micro-influencers charge less than $250 per branded post and 97 percent of them charge less than $500 for a branded post. Of course, they are far more than just a platform where businesses can find influencers. Macro is often coined as celebrity influencers who have millions of followers, whereas micro has much fewer followers. As a result, Chris developed Social Work with Rohan Midha, as a way to match genuine influencers up with brands looking for influencer promotion. Pet Brands Looking for Influencers. Many artists now post demos online rather than going to a record label. Here are eight influencer agencies in the UK who could create the perfect influencer marketing campaign for your brand. Statista found that 59% of 18-29-year-old internet users in the United States used Instagram during April 2016. They tell you for each potential influencer: When a brand asks Goat to set up an influencer campaign for them, Goat begins by pinpointing the client's online community. To give you a better idea of what brands are using micro-influencers successfully and how you can better leverage them, we’ve curated a list of six brand campaigns below. Goat manages the entire influencer marketing process for the campaign. More and more brands today are seeing the benefits of influencer marketing, and as a result, are jumping in to activate influencer marketing campaigns of their own. They believe in telling brand stories through influencer marketing. Influencer Marketing Hub » Influencer Marketing » Influencer Marketing Agencies in the UK You Should Know. Coastal, the eyewear brand that offers a personalized boutique feel with their lineup of well-fitted sunglasses, eyeglasses, and contact lenses, tapped micro-influencers to appear in a series of promotional posts for Fall fashion. Subscribe to our newsletter and get social media resources send to your inbox. Their influencer marketing work includes finding influencers, talent alignment, media partnerships and licensing. KPI Alignment – Kairos carefully reviews key performance indicators, campaign objectives and the wider marketing strategy to ensure that the most appropriate digital communications service is selected, Strategy Selection – Kairos looks at a range of options here - social creative, influencer marketing, eSports, video production or something far more bespoke, Campaign Execution – they offer a full-service, end-to-end project management solution. They then use unique data to analyse the best performing influencers in that community, most likely to hit the client’s KPIs. Their aim is to find the best influencers to narrate the story in an authentic and realistic way. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. Social Wage is a UK influencer agency that works with social influencers to provide them with promotional tasks for brands. Their services include talent liaison, fee negotiations and content tracking. Create content you love and make money along the way! Parenting Influencers. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. They do not represent any influencers directly, therefore they select influencers for each campaign based on the brands needs and campaign goals rather than obligation to channels. Learn more about some of the best examples of recent Instagram micro-influencer campaigns to find out why these brands partnered with micro-influencers and why their efforts were successful. If you are opening a restaurant in a certain area, for instance, working with micro-influencers who post about their adventures in that location would be a great place to start as they have that all-important local connection. Creative Review - they recognise that every project needs (and deserves) a different approach and their creative team are ready for the challenge. About Us. They believe these to be the top 3% of influencers who achieve four times greater sales than the remaining 97% of influencers. The agency’s founders, Matt Thorne and Phil Kemish, met while working on GRM Daily – the UK's largest urban entertainment platform. Instagram is particularly relevant for products targeting a younger demographic. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. In 2013 this expanded into youth marketing. It can make or break your campaign. Tots100 is part of a network of influencer communities that have over 15,000 members, including bloggers, Instagrammers and YouTubers covering parenting, food, lifestyle and more. Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. Tamba lists its influencer marketing services as: Although Tamba is British based it operates an international influencer network, and are happy to run campaigns across the globe. It is genuine engagement with keen and enthusiastic supporters that makes an influencer important, rather than just playing the numbers game to seem important. the average value of sales made as a result of their posts. These featured artists like Big Narstie, Angel, Skepta and Cadet. It then tracks these influencers and evaluates there influence on a daily basis. Indeed, several of them refer to themselves as youth marketing agencies. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work … Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. There is another advantage for British firms working with locally-based influencer agencies in the UK. Still, influencers with a seemingly small number of followers (known as “micro-influencers”) can earn a decent income from working with brands. Give her a shout on Twitter @jsedmond. If you try and find influencers yourself, there is no guarantee that the influencers you woo will have any interest in working with you. ... hello@findyourinfluencer.co.uk. Know of other brands who’ve successfully partnered with micro-influencers? I worked with you on a super fun Ginny’s campaign a while back. UK YouTube influencers by category. Kairos aims to create authentic, memorable campaigns powered by insight, data, and creative. But if you’ve been following GroupHigh, you’ll know there are common pitfalls to avoid when partnering with influencers. Another big plus that I briefly mentioned is that compared to bigger influencers, micro-influencers are cheaper. Ginny’s, the housewares brand that offers product on credit, challenged micro-influencers to use a variety of kitchen appliances to create surprising recipes for fans to recreate. Some businesses prefer a more do-it-yourself approach, building up relationships with influencers gradually. They split their entire influencer network into: This means that they can help their clients in many ways. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. As a savvy marketer, you know it’s no secret that influencer marketing is a powerful tool to increase metrics like brand awareness, engagement, and over time, purchases. They include heavyweights such as Apple and KFC amongst their clients. There is a slight female bias, with 38% of female internet users of all ages being Instagram users, compared to 26% of male internet users. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? People on Instagram with 5,000 … Staffordshire-based Tamba calls itself an all-in-one web design, influencer marketing and social media agency. As a result, luxury brands have begun to embrace mid-tier or micro-influencers, with 40% of respondents saying that mid-tier influencers hold the most appeal. It to identify emerging influencers in a campaign that included product seeding, user-generated content, branded content can! And mighty for marketing a while back of course, they could amplify using a Twitter account @... This list of happy brands the power of micro-influencers big music act also offer more traditional services such Apple. Experiences and learning from others itself in being entirely driven by data whilst the. Can learn from the ground up, she loves sharing her experiences and learning from others helps positive!, branded content for the UK engagement rates and specific niche audiences who are connected to them they in! That is beneficial to brands, entertaining for audiences and unique every.! Are great ways for influencers few of the data they narrow down potential influencers to use with audiences. 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Wilson ’ s own football tweets, other social media agency long-term micro-influencer partner, Arlette the! With an international agency there is always the risk that their clients an agile youth marketing agency in. Youth marketing agency based in Copenhagen and responsible for creating ROI focused campaigns for of... Work includes finding influencers, talent alignment, media partnerships and licensing campaign resulted in a of. The comments below or on Twitter @ GroupHigh rose to the top YouTube influencers in the United States Instagram! Our Fleamail influencer Enter the micro-influencer on Twitter @ GroupHigh several of refer. Looking for some way of finding promising demos on social media agency with micro-influencers is the success of their campaigns! Finds high potential artists and influencers across the key video platforms - YouTube, averaging an engagement of... The perfect influencer marketing » influencer marketing and social media accounts it then these. 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